A car mechanic in an oil-stained overall emerges from under a car on a plank with wheels, and a carpenter in work clothes with his important tools in his pocket faces wood with a serious look on his face. The appearance of a skilled craftsman, combined with his workwear, looks incredibly cool.
Gekkoso thought, "If that's the case, we want to make clothes specifically for artists that make them look their best. So what does workwear mean for artists?"
・When you suddenly feel like creating something, you can put it on no matter what you're wearing and start drawing immediately, and take it off immediately when you're done. (Mood and momentum are very important for an artist.)
- The length and sleeves should be long enough to prevent the clothes underneath from getting dirty.
- Tools can be stored neatly.
・The dirtier it gets, the more picturesque it becomes, and the more it is worn, the more character it develops.
・Can be washed completely.
-It comes with some handy features that are unique to artists.
-A design that eliminates all unnecessary decoration and looks good even when worn out.
When we were looking for functional beauty that combined all of the above, we decided that we wanted to work with foufou, a company that produces and sells original, high-quality clothing with great conviction, as our clothing-making partner.
After repeated prototyping with foufou, we finally created workwear for artists that is as functional as a jumpsuit, yet as simple and durable as jeans, and can be enjoyed as it changes over time.
●The importance of "place" as considered by Gekkoso
Gekkoso Atelier Coat is a functional piece of workwear that artists can wear to look their best, but it is also something that anyone can choose. By having people other than artists wear artist clothing, we hope that they will feel closer to the existence of art and that fruitful communication will be born.
Since our founding, Gekkoso has valued the idea that genuine movements are born from the interactions between people in such "places" and that new forms of expression are cultivated. This is why we not only manufacture and sell art supplies, but also run salons where people from various backgrounds can gather.
Free and open exchange through art. The challenge of working together with artists and Gekkoso continues.
