Long before the term SDGs was even coined, Gekkoso, which was founded by someone born in the Meiji era, has consistently maintained the attitude of "not wasting things" and "people and things fulfilling their roles to the end."
Not only did they take care of business by not providing their own wrapping paper, thereby offering their products at the lowest possible price, but they also showed a thorough awareness of valuing things in every aspect of their lives, such as in their private lives, where string used for gifts can be reused by cutting the knot, and they would write communications between friends on the back of supermarket flyers to avoid wasting paper.
If we waste things, eventually those eyes will turn to us. We will also start to judge people as necessary and unnecessary. This is because people's consciousness is nurtured by their daily lives. Gekkoso believes that it is the way we live our daily lives that will slowly but surely change the world.
More than 100 years have passed since our founding, and even in the Reiwa era, our philosophy has not changed one bit. Gekkoso aims to create a society that values people and the environment through our basic attitude of "using things and capabilities to the fullest."
